It’s not every day when a groundbreaking and trend-making beauty destination opens, much less in Lincoln, Nebraska. On the coasts you will see salons that make you ponder your own existence and make you feel like you are in another dimension. But the reason a Southeast Lincoln salon called Modafino is becoming an immediate cult sensation is due to a business model that can only be described as “Lifetime Fitness” meets “Andy Warhol’s Factory.”
Always stunning, never artificial, the vision of Modafino Salon’s founder, Tommy O was to bridge the gap between how we look outside and how we feel inside, between motivations and intentions. With only five chairs and one VIP suite, salon visits are serene, attentive, and so spontaneously sensitive and inspiring that Tommy O publishes regular articles with solutions to Modafino Salon customer questions and needs.
The salon is a destination, nestled into a cozy spot in South Lincoln’s Heritage Park. Though, according to Tommy O they don’t call it a hair salon. “It’s an organic studio salon,” he says. “We don’t have a huge salon floor filled with anonymous faces like typical salons. We’re really focused on creating something friendly with higher purpose.” The unconventional organic and re-purposed elements in the new Modafino Salon space speak for themselves.
First, you are greeted by the, Jun Kaneko inspired, front desk made by kinetic artist Lance Daly. Then, a full-sized driftwood tree stands tall over the deco-couches. And just behind the driftwood tree is the “selfie-station,” a professionally lit and designed backdrop ready for before and after pictures to post to your social media. Adjacent to the salon floor, you will find the VIP suite and the “Dream Room” where the entire Modafino corporate team is working around a huge table like a Silicon Valley startup, developing their haircare, skincare, hair color and groundbreaking patents on new beauty-industry devices. The entire space is so personalized and comfortable, it makes you feel like you are part of your own former life, in school, surrounded by enticing characters and spontaneous philosophical conversations.