Launch Party!!!

Lincoln, NE 5/31/18 – Local hair care startup company Modafino has partnered with nonprofit United Luv to donate 30 iPads to oncology units at Bryan Hospital in Lincoln in conjunction with the launch of the online store

United Luv Project, a nonprofit out of Helena, Montana was created in memory of Ryan Eaton by his brother, Dallas Eaton.  The two brothers originally began United Luv as a T-shirt company, but quickly changed focus when Ryan was diagnosed with Synovial Sarcoma, a rare form of cancer, at age 25.

During his battle with cancer, Ryan wanted to give back to others. Having spent a great deal of time in hospitals and cancer treatment centers, Ryan quickly learned that there were limited options to pass the time while undergoing treatments. He also realized how many people had to fight the battle alone. He wanted to help those individuals to connect with friends and family and saw the iPad as the perfect tool.

Dallas, along with his parents Sheldon and Vicki, decided to use 100% of the proceeds from the United Luv t-shirt sales to purchase iPads and donate them to patients and hospitals throughout the country.  Their donations have included the St. Jude’s Hospital in Memphis, Children’s Hospital Colorado in Denver, the Ronald McDonald House, and many others.

Modafino is a luxury hair care brand lead by master stylist Tommy Ortiz, a Lincoln native, who holds years of experience in the salon industry, creating his own line of all-natural, organic products which provide exceptional results and have a minimal impact on the environment.

The Modafino brand prides itself on being made with organic, all-natural ingredients that have been formulated to nourish, strengthen, and enhance hair health. The facility that manufactures Modafino’s products is run on 100% renewable energy and all bottles are made from 100% recycled material.  There are no toxic ingredients, harmful colors, harmful fragrances, and there is never any animal testing done with any ingredients in the Modafino products.

Modafino and United Luv are proud to come together to donate 30 iPads to Bryan Health Oncology units so that patients and families can connect with their loved ones they may be separated from, as well as pass the time during treatments and various medical procedures.  Both companies are excited to build and maintain an impactful relationship with the Lincoln community.

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FRIDAY JUNE 1, 2018 @ 11:30 A.M

Media is encouraged to join Modafino and United Luv at Bryan Hospital Healing Gardens, 2300 S. 16th St.  at 11:30am Friday, June 1, 2018 as Modafino and United Luv present the iPad’s to the nurse managers of the Bryan Hospital oncology units.

Tori Haussler
CMO Modafino

Tommy O | CEO Modafino

"We are so excited to work with United Luv. This charity is very personal to me. I have had close family members, fall victim to cancer. I think what United Luv does, makes an immediate impact in the lives of those fighting a terrible disease."

David W | VP-COO Modafino

"We wanted to build a relationship with a charity that we could really get behind 110%, and truly make a difference in the community. We chose United Luv because what they are doing is above and beyond, directly impacting the lives of cancer patients."

Modafino Launch Event | Participants

Everyone that comes to our event is encouraged to give their personal experience in the fight against cancer and how this event affected them. Comments will be posted below...

The Hairdresser – Client Privilege

The Hairdresser – Client Privilege

by Sid Munger

Today’s headlines are filled with references to the attorney-client privilege. Do you have that same relationship with your hairdresser?  The sounding board that exists in most salon chairs is likened to a modern-day surrogate for the confessional or the therapist’s couch. Let’s face it, the emotional connection cultivated during every salon visit, sometimes makes the hairdresser-client relationship even more intimate.

With the social media environment of today, there is a certain desire and necessity for privacy in, at least some, of our public conversations. “Some of the most successful hairdressers I know are not the most technically talented,” says Tommy O of Modafino Salon. “Developing a relationship is all about communication and if you don’t talk, and build relationships, you won’t succeed. You really have to keep negativity out of all conversations. A wise man, my Dad, once told me, ‘Great people talk about ideas, average people talk about things and small people talk about other people.’ To me, it’s like visiting Las Vegas, what’s said in my chair, stays in my chair.”

There is an artform to being a shrewd hairdresser. Some clients relish the silence. They prefer to seize the opportunity not to talk. They don’t want to give detailed life updates and prefer to relax. For them, letting the hairdresser focus on their hair is pinnacle.  “The adage of never talk about politics, sex or religion does not always apply in the salon chair. In fact, it might be the only place where clients feel like they can talk about those things. I just try to be conscious of who might be in audible distance.”

At Modafino salon, stylists use the consultation to begin and define the clients needs. “I try to get to know my clients and, bring it back around to the hair and makeup, so when we actually start the service, meaningful conversations transpire,” says Tommy O. “I consider my clients, friends. There is no better job than making your friends excited and happy about how they look and who they are. “

At Modafino Salon, you have a sounding-board in your hairdresser.  Building and maintaining an emotional connection is so important. There are some things that you never want to compromise, because the consequences can be life changing:  Your Lawyer; Your Plastic Surgeon;  Your Tattoo Artist; and finally, Your Hairdresser.

Photos by Kathy Rae Photography