Category

RELATED BEAUTY

Modafino to ‘Re-invent’ Beauty Product Retail with Launch of the MODA-CAP

Sid Munger | September 24, 2018

Modafino to ‘Re-invent’ Beauty Product Retail with Launch of the MODA-CAP

Sid Munger | September 22, 2018

On September 25th, innovative hair care startup Modafino will raise the curtain on its patent-pending device, the MODA-CAP. Modafino’s disruptive and innovative new product invention was designed to tackle several of the most critical issues hampering the beauty product retail industry, and, will be released on Kickstarter, according to a press release.

The move comes just two years after Modafino’s founding and two weeks after the MODA-CAP moved into “production-ready” status. Modafino professedly marks the device’s intention to initiate its mission to create beauty product fragrance customization, maximize retail store margin and minimize retail store footprint, online by spring 2019 and in retail stores by Christmas 2019.

The new product, detailed below, has been designed to offer retailers the ability to give point-of-sale fragrance customization to any beauty retail product when they respectively launch, online at modafino.com in spring of 2019 and in retail stores by Christmas 2019.

Kickstarter Launch – Beginning on September 25th customers will have the opportunity to pre-purchase from the Kickstarter platform, www.Kickstarter.com.  The issues of anticipation and production timelines have traditionally stood as significant hurdles for startups on Kickstarter To solve this, Modafino has the unique ability to put their existing products in the hands of their Kickstarter supporters, immediately.

Online Launch – As the online beauty product retail industry moves beyond its storefront competitors, customers will demand faster delivery of their online products. To accommodate this push, Modafino will utilize next-day delivery options, standard 2-day delivery systems as well as the Amazon marketplace. Modafino will deliver all pre-orders of the signature MODA-CAP products as a priority to its Kickstarter supporters as soon as they come off the manufacturing line, prior to offering the products to the general public.

Retail Store Launch – Few may call for a smaller in-store footprint than the storefront retail sector, which has been stung, perhaps infamously, with a recent epidemic of box-store bankruptcies. Modafino will stand as the first product in history to give customers the ability to customize their fragrance when they buy it. Modafino has targeted as potential retail store partners stores such as, Sephora, Ulta, Macy’s, Nordstrom’s, Target stores and more in the United States. Modafino will be releasing retail store partners in the late summer of 2019.

As the MODA-CAP bottle technology spreads its reach, all beauty product companies will take notice. Will Modafino license this technology? Only time will tell, however, for now the MODA-CAP is innovative, disruptive, smart and cutting-edge. Consumers will love the ease of use and the benefits of customizing a product’s fragrance to suit their individual lifestyle.

To Modafino’s founder and CEO Tommy O, the MODA-CAP is a device designed to turbocharge the growth and adoption of what remains an “early stage” technology. Tommy states:

“Given the fragrance-infusion technology is still in its early stages, there is still a lot of potential for customers and retailers to transform the retail industry with the MODA-CAP. Our vision for Modafino is to solve the biggest barriers in beauty product retail and the adoption of customers to our innovative fragrance infusion technology.”

GO TO KICKSTARTER

Launch Party!!!

Lincoln, NE 5/31/18 – Local hair care startup company Modafino has partnered with nonprofit United Luv to donate 30 iPads to oncology units at Bryan Hospital in Lincoln in conjunction with the launch of the online store Modafino.com.

United Luv Project, a nonprofit out of Helena, Montana was created in memory of Ryan Eaton by his brother, Dallas Eaton.  The two brothers originally began United Luv as a T-shirt company, but quickly changed focus when Ryan was diagnosed with Synovial Sarcoma, a rare form of cancer, at age 25.

During his battle with cancer, Ryan wanted to give back to others. Having spent a great deal of time in hospitals and cancer treatment centers, Ryan quickly learned that there were limited options to pass the time while undergoing treatments. He also realized how many people had to fight the battle alone. He wanted to help those individuals to connect with friends and family and saw the iPad as the perfect tool.

Dallas, along with his parents Sheldon and Vicki, decided to use 100% of the proceeds from the United Luv t-shirt sales to purchase iPads and donate them to patients and hospitals throughout the country.  Their donations have included the St. Jude’s Hospital in Memphis, Children’s Hospital Colorado in Denver, the Ronald McDonald House, and many others.

Modafino is a luxury hair care brand lead by master stylist Tommy Ortiz, a Lincoln native, who holds years of experience in the salon industry, creating his own line of all-natural, organic products which provide exceptional results and have a minimal impact on the environment.

The Modafino brand prides itself on being made with organic, all-natural ingredients that have been formulated to nourish, strengthen, and enhance hair health. The facility that manufactures Modafino’s products is run on 100% renewable energy and all bottles are made from 100% recycled material.  There are no toxic ingredients, harmful colors, harmful fragrances, and there is never any animal testing done with any ingredients in the Modafino products.

Modafino and United Luv are proud to come together to donate 30 iPads to Bryan Health Oncology units so that patients and families can connect with their loved ones they may be separated from, as well as pass the time during treatments and various medical procedures.  Both companies are excited to build and maintain an impactful relationship with the Lincoln community.

# # #

MEDIA AVAILABILITY

FRIDAY JUNE 1, 2018 @ 11:30 A.M

Media is encouraged to join Modafino and United Luv at Bryan Hospital Healing Gardens, 2300 S. 16th St.  at 11:30am Friday, June 1, 2018 as Modafino and United Luv present the iPad’s to the nurse managers of the Bryan Hospital oncology units.

Tori Haussler
CMO Modafino

Tommy O | CEO Modafino

"We are so excited to work with United Luv. This charity is very personal to me. I have had close family members, fall victim to cancer. I think what United Luv does, makes an immediate impact in the lives of those fighting a terrible disease."

David W | VP-COO Modafino

"We wanted to build a relationship with a charity that we could really get behind 110%, and truly make a difference in the community. We chose United Luv because what they are doing is above and beyond, directly impacting the lives of cancer patients."

Modafino Launch Event | Participants

Everyone that comes to our event is encouraged to give their personal experience in the fight against cancer and how this event affected them. Comments will be posted below...

The Hairdresser – Client Privilege

The Hairdresser – Client Privilege

by Sid Munger

Today’s headlines are filled with references to the attorney-client privilege. Do you have that same relationship with your hairdresser?  The sounding board that exists in most salon chairs is likened to a modern-day surrogate for the confessional or the therapist’s couch. Let’s face it, the emotional connection cultivated during every salon visit, sometimes makes the hairdresser-client relationship even more intimate.

With the social media environment of today, there is a certain desire and necessity for privacy in, at least some, of our public conversations. “Some of the most successful hairdressers I know are not the most technically talented,” says Tommy O of Modafino Salon. “Developing a relationship is all about communication and if you don’t talk, and build relationships, you won’t succeed. You really have to keep negativity out of all conversations. A wise man, my Dad, once told me, ‘Great people talk about ideas, average people talk about things and small people talk about other people.’ To me, it’s like visiting Las Vegas, what’s said in my chair, stays in my chair.”

There is an artform to being a shrewd hairdresser. Some clients relish the silence. They prefer to seize the opportunity not to talk. They don’t want to give detailed life updates and prefer to relax. For them, letting the hairdresser focus on their hair is pinnacle.  “The adage of never talk about politics, sex or religion does not always apply in the salon chair. In fact, it might be the only place where clients feel like they can talk about those things. I just try to be conscious of who might be in audible distance.”

At Modafino salon, stylists use the consultation to begin and define the clients needs. “I try to get to know my clients and, bring it back around to the hair and makeup, so when we actually start the service, meaningful conversations transpire,” says Tommy O. “I consider my clients, friends. There is no better job than making your friends excited and happy about how they look and who they are. “

At Modafino Salon, you have a sounding-board in your hairdresser.  Building and maintaining an emotional connection is so important. There are some things that you never want to compromise, because the consequences can be life changing:  Your Lawyer; Your Plastic Surgeon;  Your Tattoo Artist; and finally, Your Hairdresser.

Photos by Kathy Rae Photography