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HAIR TOOLS

Modafino to ‘Re-invent’ Beauty Product Retail with Launch of the MODA-CAP

Sid Munger | September 24, 2018

Modafino to ‘Re-invent’ Beauty Product Retail with Launch of the MODA-CAP

Sid Munger | September 22, 2018

On September 25th, innovative hair care startup Modafino will raise the curtain on its patent-pending device, the MODA-CAP. Modafino’s disruptive and innovative new product invention was designed to tackle several of the most critical issues hampering the beauty product retail industry, and, will be released on Kickstarter, according to a press release.

The move comes just two years after Modafino’s founding and two weeks after the MODA-CAP moved into “production-ready” status. Modafino professedly marks the device’s intention to initiate its mission to create beauty product fragrance customization, maximize retail store margin and minimize retail store footprint, online by spring 2019 and in retail stores by Christmas 2019.

The new product, detailed below, has been designed to offer retailers the ability to give point-of-sale fragrance customization to any beauty retail product when they respectively launch, online at modafino.com in spring of 2019 and in retail stores by Christmas 2019.

Kickstarter Launch – Beginning on September 25th customers will have the opportunity to pre-purchase from the Kickstarter platform, www.Kickstarter.com.  The issues of anticipation and production timelines have traditionally stood as significant hurdles for startups on Kickstarter To solve this, Modafino has the unique ability to put their existing products in the hands of their Kickstarter supporters, immediately.

Online Launch – As the online beauty product retail industry moves beyond its storefront competitors, customers will demand faster delivery of their online products. To accommodate this push, Modafino will utilize next-day delivery options, standard 2-day delivery systems as well as the Amazon marketplace. Modafino will deliver all pre-orders of the signature MODA-CAP products as a priority to its Kickstarter supporters as soon as they come off the manufacturing line, prior to offering the products to the general public.

Retail Store Launch – Few may call for a smaller in-store footprint than the storefront retail sector, which has been stung, perhaps infamously, with a recent epidemic of box-store bankruptcies. Modafino will stand as the first product in history to give customers the ability to customize their fragrance when they buy it. Modafino has targeted as potential retail store partners stores such as, Sephora, Ulta, Macy’s, Nordstrom’s, Target stores and more in the United States. Modafino will be releasing retail store partners in the late summer of 2019.

As the MODA-CAP bottle technology spreads its reach, all beauty product companies will take notice. Will Modafino license this technology? Only time will tell, however, for now the MODA-CAP is innovative, disruptive, smart and cutting-edge. Consumers will love the ease of use and the benefits of customizing a product’s fragrance to suit their individual lifestyle.

To Modafino’s founder and CEO Tommy O, the MODA-CAP is a device designed to turbocharge the growth and adoption of what remains an “early stage” technology. Tommy states:

“Given the fragrance-infusion technology is still in its early stages, there is still a lot of potential for customers and retailers to transform the retail industry with the MODA-CAP. Our vision for Modafino is to solve the biggest barriers in beauty product retail and the adoption of customers to our innovative fragrance infusion technology.”

GO TO KICKSTARTER